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Fundability

Fundability is a remarkable new company bringing startups and angel investors together in an online investment marketplace. Working closely with the team at Fundability, we created a visual design and message that would communicate the new approach to the space, but not get caught in trying to look too youthful. One challenge was to create a site that would balance the messages for two audiences: entrepreneurs running new businesses, and angel investors and venture capital firms with money to invest. We chose a clear, simple user-interface to ensure the new approach to these constituencies would truly sink-in, and early reports from the client suggest both audiences get it (and are jumping on board.) Thanks to everyone at Fundability for their great work.